At StudioTaggy, Sophie is driven to elevate the influencer industry—empowering creators to grow their brand without stress while producing standout content for leading campaigns and brands.

The original “Taggy,” Sophie first embraced the name when her late stepfather, David Murphy, nicknamed her after being identified at school as Talented and Gifted. In his honour, she created StudioTaggy as a space for all who are talented and gifted - putting the TAG in Taggy.

Trained as an illustrator, Sophie sought a career that combined her love of design, fashion, and marketing. She soon recognised a vital gap in the fast-growing influencer industry: creators needed trusted support with campaign execution, video editing, and brand awareness. By assisting some of London’s most renowned influencers, she built a reputation for creative strategy and reliable content management - and from that vision, StudioTaggy was born.